Mission has built a world-class reputation for advanced audio design since the company’s formation in Huntingdon, Cambridgeshire in 1977, with an engineering-led approach to product development that has resulted in some of the most popular and iconic loudspeakers ever devised. Three things have always characterised Mission speakers. First, the cabinets and drive units benefit from proprietary innovations and sport a distinctive, modern appearance. Second, the sound they produce is eminently engaging. Third, they deliver excellent sonic and material value for money. Today, Mission continues to stretch the boundaries of what can be achieved at specific price points, pioneering technologies to create fresh, new designs. The brand now benefits from the unrivalled manufacturing facilities and global reach of parent company IAG, with all the component parts of every speaker made in-house. Yet the company’s roots remain firmly entrenched in Huntingdon, where Mission’s R&D, industrial design, servicing and technical support is carried out (and, from 2021, some manufacturing returns to Huntingdon, too). This, coupled with a design team brimming with homegrown talent, ensures Mission speakers remain as impressive today as they were when the company first established itself at the forefront of the burgeoning British audio scene some 44 years ago.